Tips to Create a remarketing audience

To create a remarketing audience, best tutorial: Download Here

1. Sign in to your Google Analytics account.
2. Select the Admin tab and navigate to the account and property in which you want to create the audience.
3. In the Property column, click Audience Definitions, then click Audiences.
4. Click + New Audience.
   

   

   Remarketing audience setup Step 1: Link Configuration

5. In the View menu, select a view that includes the users to whom you want to show ads via your remarketing campaign. Any users filtered from the view that you select will also be filtered from the remarketing audience.
6. In the Destination account menu, select the advertising account in which you want to use the remarketing audience. Destinations include Google search and display advertising (like AdWords Display, AdWords RLSA, DoubleClick Bid Manager), and services like Google Optimize in which you use audiences for experimentation or personalization. If you have an AdWords My Client Center (MCC) account, that is also included as part of AdWords eligibility. If your audience includes Age, Gender, or any of the Interest dimensions, you can use that audience only with AdWords Display.
   
   You cannot change this selection once you have saved the audience.
7. Click Next step.
   

   

   Remarketing audience setup Step 2: Define Audience

8. Define your audience. You can:
   • Choose from preconfigured audience definitions:
     • Smart List: Let Google manage the audience for you.
     • All Users: All users to your site or app who already have the necessary advertising cookies or mobile-advertising IDs.
       
       In most cases, the number of users on the All Users list will be lower than the total number of users for your site or app since many of your users will not already have the necessary advertising cookies or mobile-advertising IDs. Compare audience size to the Analytics Users metric in the Audience Overview report to see the difference.
     • New Users: Any users who have conducted only one session on your site or app.
     • Returning Users: Any users who have conducted more than one session on your site or app.
     • Users who visited a specific section of my site/app: Click the edit icon, and enter the URL of a page or directory on your site, or a screen in your app. This option uses the contains match type, and matches any URL that contains the string you enter here.
       
       If there are more than 1000 page/screen URLs for your site/app, then Analytics displays matches as you enter text only if matches are found within the first 1000 URLs. If there are no matches in the first 1000 URLs, then Analytics displays nothing. In this case, you can copy and paste the URL from a browser, or from some other source of URLs like a spreadsheet.
     • Users who completed a goal conversion: Click the edit icon, and select a goal from the menu. This option requires that you have previously configured Analytics Goals.
     • Users who completed a transaction: This is already configured to include any user with more than zero transactions.
   • Create a new audience definition. Read Create a new audience definition below.
   • Import a segment. Read Import a segment below.
   
   Regardless of the method you choose to create your audience, you can see an estimate of your audience size under Users over last 7 days. This value is determined by the number of users who have met your conditions for that time period. This is only an estimate of how many future users will meet your criteria based on the previous seven days of traffic.
   
   You may also notice a difference in size between AdWords remarketing lists used for Display and lists used for Remarketing Lists for Search Ads (RLSA) even when they're based on the same audience. Display lists can accumulate more users for the following reasons:
   • Display lists have a maximum membership duration of 540 days, while RLSA lists have a maximum of 180 days.
   • Display lists can include users in the Age, Gender, and Interests dimensions while the RLSA lists cannot.
   • Due to privacy reasons, if you're adding users to your lists based on data sent to Analytics via Measurement Protocol, then Analytics has a 10-day window to add users to Display lists versus a 6-hour window to add users to RLSA list.
   
   Keep in mind that unless you have manually configured sampling via sampleRate (analytics.js) or setSampleRate (ga.js) (enforcing sampling before data is sent to Analytics), Analytics sampling has no effect on the number of users eligible for your remarketing audiences. Analytics sampling can affect the estimate of an audience size, but not the audience itself.
9. Set the Membership duration for your audience from 1 to 540. This is the number of days that users who meet these criteria are eligible to be served remarketing ads. Remarketing lists for search ads accommodates a maximum of 180 days, and so truncates values over 180.
10. Eligibility: Eligibility shows the destinations to which you can publish this audience based on its definition. Destinations include Google search and display advertising (like AdWords Display, AdWords RLSA, DoubleClick Bid Manager), and services like Google Optimize in which you use audiences for experimentation or personalization. If you have an AdWords My Client Center (MCC) account, that is also included as part of AdWords eligibility.
    
    If your audience includes Age, Gender, or any of the Interest dimensions, you can use that audience only with AdWords Display.
11. Enter a name for your remarketing audience.
12. Click Save.