What is optimization?

What is it? Optimization is the process of modifying your site and ads on your site to improve the quality of your site, traffic on your site and performance of AdSense ads. Based on your goals, optimization can involve ad implementation improvements or changes to your site.

Why optimize? Optimizing your AdSense ads implementations and site is crucial when it comes to the success of your goals. Through optimization, you can help grow your AdSense revenue, improve usability of your site, get more traffic or accomplish any of your other goals.

Use this section to find ideas for how to improve your AdSense ads performance and tips to help you build better sites.

Subscribe (or unsubscribe) to receive emails

To receive additional emails from AdSense to help you make the most of your account, please follow these steps:

1. Sign in to your account.
2. Click the gear icon and select Settings.
3. In the "Personal settings" section, click edit.
4. Select the checkboxes associated with the types of messages that you'd like to receive.
5. Click Save.

Please allow up to 10 days for this change to take effect.

Best practices for ad placement

While it's exciting to maximize your ad performance with AdSense, it's also important to consider the user experience and the AdSense program policies when placing ads on your site. Here are some tips to keep in mind:

First, consider your users

Organize your site's content logically and make your site easy to navigate. Here are a few questions to ask yourself when considering where to position your ads:

• What is the user trying to accomplish by visiting my site?
• What do they do when viewing a particular page?
• Where is their attention likely to be focused?
• How can I integrate ads into this area without getting in the users' way?
• How can I keep the page looking clean, uncluttered and inviting?

Think like a user, and you may see your page (and your ad placement) in a whole new way. If users can easily find what they're looking for, they'll come back to your site. Also, choose an ad style that's easy for your users to read.

Review your site

Take some time to explore your site and consider how first-time users might experience it. If you're using a template builder for your site, take extra care to check that ads are appearing correctly, including their "Ads by Google" or "AdChoices" label.